We often say that small businesses are the heartbeat of any community. But how does a small business become part of this vital interconnected system?

Summer is the quintessential time when people in communities far and wide from metropolitan cities to rural towns line streets for patriotic celebrations. From concerts in the park to fireworks displays, more chance than not, a small business donated time, money, and or services to create these community-solidifying memory-making events.

There are myriad ways a small business can position itself in the community, including and even beyond being the name on the back of a little league shirt.

Give when you can

Many communities look to their local retailers for help with annual fund raisers or special events, but also during times of hardship or tragedy. If you are able, donating products, services, or your expertise may make the difference in a difficult time.

Be present in the community

Business owners need to remember they are representatives of their enterprise as well as contributing members the community. Whether that includes being on committees or boards of directors, making an effort to get involved on a personal level can create a lasting impression on current and future customers.

Inspire your employees to get involved

Volunteering has a win-win-win result. The charity wins by getting much needed support. Your team wins by receiving a sense of togetherness and fulfillment. The community wins because of the bond created between the charity and your team. Encouraging your team to work together to help others has a lasting effect and can help to create much-desired company loyalty.

Support other businesses

Of course, shopping for yourself and your business at local establishments is an obvious way to show support, but there’s more that can be done. From referring business to each other to collaborating on marketing campaigns, businesses stand a lot to gain from one another. For example, every community has a mixture of businesses old and new. It may be worthwhile to create a mentoring opportunity where the established proprietors provide advice to those just starting out.

Small businesses are a critical part of a community’s economy, so it’s wise to put your own money, time, and talent where your heart is. 

 

Disclosures

This article is for informational purposes only and is not intended as an offer or solicitation for the sale of any financial product or service. It is not designed or intended to provide financial, tax, legal, investment, accounting, or other professional advice since such advice always requires consideration of individual circumstances. Please consult with the professionals of your choice to discuss your situation.

Awesome!

Share this page

If you are interested in sending this page to a friend or relative, please enter the following:

* Indicates required fields
+ Add another

No personal information (including e-mail addresses) about you or your friend will be collected from this e-mail notification feature offered by M&T Bank.

Please Note:

By clicking "ok" below, you will leave mtb.com and enter a Third-Party Website.


Tenga en cuenta que:

Al hacer clic en “Aceptar”, abandonará mtb.com e ingresará en el sitio web de un tercero.

Please note that:

  • The Third-Party Website is governed by a different set of terms and conditions and privacy policy than mtb.com and you should review those terms, conditions and privacy policy prior to reviewing the content of the Third-Party Website
  • M&T is providing a link to the Third-Party Website as a convenience and does not necessarily control the content of, or endorse, the Third-Party Website, it's owner/operator or any information, products or services that are made available on or through it
  • M&T makes no representations or warranties regarding the information, products or services provided through the Third-Party Website

Such Third-Party Website's owner/operator may be regulated by governmental entities and laws that are different than those that regulate M&T.


Tenga en cuenta que:

  • El sitio web de un tercero está regido por un conjunto de términos y condiciones y una política de privacidad diferentes que mtb.com, por lo tanto, deberá revisar esos términos y condiciones y la política de privacidad antes de evaluar el contenido del sitio web de un tercero
  • M&T le proporciona un enlace al sitio web de un tercero para su comodidad y no necesariamente tiene control sobre el contenido, o se adhiere, al sitio web del tercero, su propietario/operador o ni a ninguna parte de la información, producto o servicio que se ofrezca a través de él
  • M&T no ofrece declaraciones ni garantías respecto de la información, productos o servicios prestados a través del sitio web de un tercero

El propietario/operador de ese sitio web de un tercero podría estar regulado por entidades gubernamentales o leyes que son diferentes a aquellos por los que está regulado M&T.