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Disclosures

1 “The 80/20 Rule: Why Just 20% of Your Content Should Be About Your Brand,” SocialMediaToday.com, https://www.socialmediatoday.com/content/8020-rule-why-just-20-your-social-media-content-should-be-about-your-brand
2,3 Customer Experience for Executives, Esteban Kolsky, 2015, Slide 8, https://www.slideshare.net/ekolsky/cx-for-executives
4,5 How Online Reviews Influence Sales, Spiegel Research Center at Northwestern University, Medill School of Journalism, Pages 10 & 12 https://spiegel.medill.northwestern.edu/_pdf/Spiegel_Online%20Review_eBook_Jun2017_FINAL.pdf
6 Salesforce State of the Connected Consumer Report, 2018, Page 14, https://www.salesforce.com/content/dam/web/en_us/www/documents/e-books/state-of-the-connected-customer-report-second-edition2018.pdf
7 “Customer Experience for Executives,” Esteban Kolsky, 2015, Slide 13 https://www.slideshare.net/ekolsky/cx-for-executives
8 Statista.com, 2018, https://www.statista.com/statistics/808477/expected-response-time-for-social-media-questions-or-complaints

This article is for informational purposes only. It is not designed or intended to provide financial, tax, legal, investment, accounting, or other professional advice since such advice always requires consideration of individual circumstances. Please consult with the professionals of your choice to discuss your situation.

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