Learn how to turn your digital channels into compelling sales, marketing and customer service platforms.


Download Infographic (PDF)>

Download Infographic Transcript (PDF)>



1 “The 80/20 Rule: Why Just 20% of Your Content Should Be About Your Brand,” SocialMediaToday.com, https://www.socialmediatoday.com/content/8020-rule-why-just-20-your-social-media-content-should-be-about-your-brand
2,3 Customer Experience for Executives, Esteban Kolsky, 2015, Slide 8, https://www.slideshare.net/ekolsky/cx-for-executives
4,5 How Online Reviews Influence Sales, Spiegel Research Center at Northwestern University, Medill School of Journalism, Pages 10 & 12 https://spiegel.medill.northwestern.edu/_pdf/Spiegel_Online%20Review_eBook_Jun2017_FINAL.pdf
6 Salesforce State of the Connected Consumer Report, 2018, Page 14, https://www.salesforce.com/content/dam/web/en_us/www/documents/e-books/state-of-the-connected-customer-report-second-edition2018.pdf
7 “Customer Experience for Executives,” Esteban Kolsky, 2015, Slide 13 https://www.slideshare.net/ekolsky/cx-for-executives
8 Statista.com, 2018, https://www.statista.com/statistics/808477/expected-response-time-for-social-media-questions-or-complaints

This article is for informational purposes only. It is not designed or intended to provide financial, tax, legal, investment, accounting, or other professional advice since such advice always requires consideration of individual circumstances. Please consult with the professionals of your choice to discuss your situation.


Get the latest on our COVID-19 response.

Share this page

If you are interested in sending this page to a friend or relative, please enter the following:

* Indicates required fields
+ Add another

No personal information (including e-mail addresses) about you or your friend will be collected from this e-mail notification feature offered by M&T Bank.

Please Note:

By clicking "ok" below, you will leave mtb.com and enter a Third-Party Website.

Please note that:

  • The Third-Party Website is governed by a different set of terms and conditions and privacy policy than mtb.com and you should review those terms, conditions and privacy policy prior to reviewing the content of the Third-Party Website
  • M&T is providing a link to the Third-Party Website as a convenience and does not necessarily control the content of, or endorse, the Third-Party Website, it's owner/operator or any information, products or services that are made available on or through it
  • M&T makes no representations or warranties regarding the information, products or services provided through the Third-Party Website

Such Third-Party Website's owner/operator may be regulated by governmental entities and laws that are different than those that regulate M&T.