Our Business Owners Outlook is a quarterly survey that explores business owners’ concerns and outlooks on themes that are most important to them.  

  • In this issue, Bouncing Back Forward, we examine some of the key issues facing business owners of color and their expectations for the future 
  • Our survey found that 63% of owners of color rate their current business situation as excellent or very good compared to 75% of white owners
  • On the other hand, more owners of color (66%) than white owners (55%) have found something positive from the pandemic that they will continue.

Despite the health-related, economic and social issues of the spring and summer, more than three-quarters of owners of small businesses with at least $5 million in annual revenue and six in 10 owners of smaller businesses ($1 million to $4.9 million in revenue) are very or somewhat optimistic about their business over the next 12 months. Nearly nine in 10 owners remain confident they can still reach their business’ long-term financial goals.

Download Report (PDF) >

Please access the replay of our virtual panel discussion on our 3Q Business Owners Outlook, where we share how entrepreneurs have reacted to the most important economic and social issues our country is facing right now: COVID-19 and racial injustice.

Download Transcript (PDF) >




Please see important disclosures at the end of the report and webinar.


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